Experience

Skills

Concept mapping, jobs to be done, storyboarding, wireframing, user flows, user research, UI design for web, iOS and Android. Persona development, journey mapping and service design.

A/B testing, prototyping, user testing, Agile development, responsive design. Ecommerce, acquisition and welcome experiences. Champion of design thinking and double diamond frameworks with large multi-disciplinary teams.

Tools

Figma, Sketch, Invision, Axure, Omnigraffle, Adobe Photoshop, Illustrator and InDesign

Mural, Lucid Chart, Google and Microsoft suites

Education

University of North Carolina at Charlotte

Master of Arts, Clinical Psychology

Virginia Tech

Bachelor of Science, Psychology

Courses and Conferences

Nielson Norman Group- Information Architecture

Langevin Learning Institute- Instructional Design

LeadHership1 and Better Up Coaching programs

Money 20/20

An Event Apart

Capital One

Sr. Manager, Product Design 2017-2024

• Managed the Bank and Card Account Opening portfolios, partnering with product and tech teams to create new experiences. Prioritized requests, monitored workstreams and allocated resources to complete the work as agreed upon with key partners.
• Produced quantitative and qualitative results through design-driven implementations. One project involved an end to end redesign of the Bank Account Opening experience that resulted in a 67% increase in conversion rate for the prospect customer mobile web segment. Another project received a Collaboration Award for bringing Bank and Card product and tech teams together to create a joint experience for the first time.
• Served as a member of the Acquisition and Welcome Experiences leadership team, supporting the overall health and productivity of the design team. Strategized with leadership to define a vision for the team and progress toward that vision. Stepped up as responsibilities shifted and there was a need for leaders to take on more direct reports.
• Mentored and managed junior managers and designers as a people leader. Advocated and oversaw the promotion of 3 designers, and coached 2 other designers out of performance improvement plans when their performances were inconsistent.
• Led team activities, improved team processes and reinforced the company culture and values. Led quality peer reviews of design work and design critiques.  
• Before being promoted to a people leader, designed consumer Bank and Card Account Opening UX and UI on web, iOS and Android platforms. Collaborated with product and tech partners to create roadmaps and strategy.

Fishbowl Marketing

Sr. Product Experience Designer 2014-2016

• Created user flows and wireframes for the company’s marketing cloud and web applications in an Agile development environment using Bootstrap platform.
• Supplemented Product Development user stories with UI and interaction specifications.
  
• Coordinated with product and tech teams to implement designs and UI.
• Managed the overall user experience across applications and user types, including expert and novice end users. 
• Hired, managed and mentored junior designers and contractors as a people leader.

Independent Contractor at Siteworx and Tek Sytems

UX/UI Designer 2012-2014

• Led UX/UI design for billable client hours within multi-disciplinary teams. Clients included Time Warner Cable, Corporate Executive Board, Becton Dickinson and National Public Radio.
  
• Used responsive design techniques to create wireframes for desktop, tablet, small tablet and mobile interfaces.
• Managed and mentored junior designers to produce client deliverables such as wireframes, user flows and functional specifications.

Network Solutions

UX/UI Designer 2008-2012

• Produced UX/UI deliverables for the company’s Ecommerce storefront.
• Shaped A/B and multivariate testing efforts for the company's storefront.
  
• Primary Application Designer for the company’s Website Builder Tool, which underwent a complete redesign. Managed all UX aspects of this major redesign project.
• Worked on multi-disciplinary teams, including development, analytics, marketing and product management within rapid release cycles using Agile development.

Anthem Blue Cross Blue Shield (formerly Lumenos)

Product and User Experience Director 2000-2008

• Recruited as one of the first 15 employees in this startup company, a pioneer in creating Consumer Driven Health Plans..
• Led product, development and operations teams through user centered design processes.
• Designed, prototyped and tested proprietary claims and customer service applications.
  
• Led usability testing of the company’s products, both internally and coordinating with an outside usability lab.